Report 2nd Global Forum Berlin

The 2nd Global Forum of the International Federation for Produce Standards at the Fruit Logistica in Berlin was an interesting one. Food safety and Product scanning were the main issues.

Food safety
There is a challenge for IFPS and its fresh-community in harmonization of standards. Not only for fresh but also connected to food in common. Ph. Binard: “IPFS is one of the key-drivers in global harmonization, there is a huge need for that. But let me be clear. Stricter rules does not mean safer food.”.

J. Vooijs: “Speaking about T&T and EHEC is not a nice story. It’s our responsibility to make sure the consumer gets safe food. It took 5 days to make clear that tomatoes, lettuce and cucumbers of Holland were totally safe. But it took weeks to sell them again. EHEC was a great problem but also a media hype were T&T can’t help. T&T ensures your safety to the wholesalers. But the problem is consumers were stopped eating the fresh produce by lack of trust.”.

Supply chain-wide adoption of electronic traceability for every case produced by year 2012 is the vision of the Product Traceability Initiative. Chr. Harris :”It’s simple, GTIN (global trade item number) and lotnummer (batch-id) on every case. But implementing this in the complete chain from producer till retailer is not easy. But one thing we already achieved. We found by implementing a lot of opportunities to optimize our process.”.

Product Scanning
During the presentations about Product Identification and Supply Chain Management the main theme was product scanning at the store and focused on consumer level.
Implementing databar at Fresh produce is not easy according to G. Rowe. But it gives a lot of opportunities as a basis for smarter, fresher and safer food. Databar gives the opportunity to stack more data into the label. More and more retailers around the globe are implementing databar in their processes.

J. Stroeken :”The question is can standards give value to the chain. How can we communicate in the right context with the right content. Von KENNbar SCANbar machen” is his opinion. By doing that we can reach and train the consumer by using his Smartphone in a proper way. The challenge is up to us to connect the consumer and to inform him about all the product details and progress of the fruit and vegetable chain . Make it visible for the producer at consumer level. Facebility is his advice. Integration of traceability and marketing.”. 

2nd Global forum

IFPS is pleased to announce their second global forum to be held at Fruit Logistica on the 9th of February 2012 and I have the pleasure of inviting all fresh produce professionals to attend.
This forum, “Global Harmonization of Fresh Produce Standards”, will be free to all Fruit
Logistica registered attendees in Berlin. Several international speakers will be there to update the global fresh produce industry on what is
happening with respect to Food Safety, Product Identification and Supply Chain Information Management.
I would like to acknowledge Fruit Logistica’s support for this Forum and I look forward to meeting you in Berlin.
Tom Stenzel, Chair IFPS

Click here for more information.
Food Safety

12.30 Walk-in

13.00 Opening & Welcome
T. Stenzel, Chair IFPS

13.10 State of the art of Foodsafety Standardisation
P. Hardman, Director Fruit South Africa &
Ph. Binard, Secretary General FreshFell.
Can Standardisation and Harmonisation of Foodsafety stands help the Fresh produce Industry? Producers and retailers alike agree on the benefit of consistent food safety
standards. Although production and processing methods will vary for different commodities and regions global standards are needed in the global market for Fresh produce. In this session attendees will be updated about the state of the art on harmonisation and standarisation in Fresh Produce. What’s happening? What should happen?

13.25 T&T in a Foodcrisis
J. Vooijs Quality, Manager FresQ and
Chair of the IFPS Foodsafety Committee
Can a transparant Tracking & Tracing system protect the
industry for the fall-out of demand in a crisis like EHEC? In Europa we had the EHEC-crisis where all kinds of fresh products were accused to have bacteria on it. Till the day of today there is no proof that is was so. But the impact on the industry was gigantic. Markets collapsed, growers complete yields go down the drain. The question which is often coming up is if a fully transparant trabebility system on product level prevent
a crisis in market like this. As a member of the Dutch EHEC-crisis team J. Vooijs shares with you the things the Dutch learned from this crisis.

3.40 Update on Product Tracebility Initiative
Jim Lemke, Senior Vice President
C.H. Robinson Worldwide, Inc.
The challenges in implementating GS1 standards in fresh Tracebility. The US retailers and Fresh produce industry is working together on the Product Tracebility initiative. Here in they are using International GS1 Standards for identifying cases and pallets to secure food safety in the Fresh produce chain. In this presentation you get an update on this project. What functions? What not?

13.45 Questions on Foodsafety

Topics
The forum is aimed at business directors and company managers involved in the global supply of fresh produce – from grower to retailer and all points in between, including packhouse, logistics, warehouse, transport, and IT.
The forum is three sessions on the following topics:
• Food Safety
• Product Identification
• Supply Chain Information Management
You are welcome to attend the whole forum, or just the session that is of interest to you. The forum will be conducted in English, with translation services available in French, German and Spanish.

Product id & Chain information

Fresh Foods: Smarter, Safer, Fresher with GS1 DataBar
The GS1 Databar can be used to place small barcodes on Fresh Produce. Global Retailers are implementing the technology on there Point-of-Sale for Check-out. But how far are the retailers in this proces? How are they using Databar in Fresh produce? Topics will include new strategies such as Expiration Date Management, Automatic Markdowns and what’s needed to implement GS1 DataBar in your chain.

14.10 Connecting the customers with standards, a challenge?
J. Stroeken, Groenten & Fruitbureau
Give new technologies us an opportunity to connect from the fruit direct to the grower?
The upcoming of the databar and QR-code in combination with smartphones give us opprtunities to connect directly to the grower at consumer level. A hughe opporunitie in marketing were standardisation plays a hugh role. J. Stroeken shares with you his challenge in exloring the opportunities in the use of smartphones in fruit & vegetable marketing.

14.20 Questions Product Identfication & Chain Information Management

14.25 Closing Remarks
T. Stenzel, Chair IFPS

Should I join?
This Forum has been set up for the benefit of all companies involved in the global fresh produce supply chain. In particular, we invite directors, senior executives and managers with responsibility for food safety, quality, logistics and transport management; and the IT systems that support the entire process from field to table. If you deal with food safety, product identification and supply chain information management with respect to
fresh produce, then this forum is for you!

Location

Date: Thursday, 9th of Februari 2012, from 13.00 - 14.30.
Location: The Hall Forum is placed in hall 26
Translation services: in 3 languages namely French, German and Spanish.

IFPS Members