By Dr. Hans Maurer, New Zealand IFPS Director and chair of the Chain Information Management Committee

The short answer is – neither! Let me explain.

On the technical level, Blockchain is very much a reality.  Not only is Blockchain technology being used to underpin the cryptocurrencies we hear so much about but a myriad of mature business sectors are beginning to investigate or even use Blockchain technology in an attempt to solve some of their inherent challenges, such as achieving better traceability.   Not surprisingly, the Fresh Produce Industry globally is up to its armpits involved in such pilots, as are notable retailers such as Walmart, Carrefour, and others.   Blockchain is, therefore, most certainly not a myth but fast becoming a reality.

Is Blockchain technology the salvation to all the produce industry’s problems relating to traceability?

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