Information exchange is the basis for a safe, efficient, effective and durable supply chain of fresh produce. Supply chain information from farm to fork is the foundation of the international fresh produce industry. In this context, standards for food safety, product-identification (like PLU) and supply chain information management are essential.

To help shape the future of information exchange in fresh produce, the International Federation for Produce Standards (IFPS) is supporting ASIA FRUIT LOGISTICA with the launch of SMART Horticulture Asia: a new, high-level, Asia-wide business forum that focuses on information management, standards, and technology. Within IFPS, trade, growers and standards associations representing the fresh produce industry in South America, North America, Europe and Oceania work together to develop and maintain product identification and chain information management standards for the global fresh produce industry.

“Asia has a huge consumer market and is also a very big producer of fresh fruits and vegetables” said Ed Treacy, Chairman of IFPS, “IFPS is open for collaboration with growers, traders, retailers and their associates in Asia to share knowledge and information regarding standards and best practices for the fresh produce supply chain. SMART Horticulture Asia in Hong Kong will be a unique event that builds international networks for fresh produce standards“.

The new one-day conference will take place on Thursday 8 September 2016 during Asia Fruit Logistica, Asia’s leading trade show for the fresh fruit and vegetable business which takes place on 7-9 September 2016 at Hong Kong’s AsiaWorld-Expo.
“We are delighted that IFPS supports this conference. IFPS has an excellent network of international member organisations and a wealth of expertise that comes along with it. SMART Horticulture Asia offers a unique opportunity to contribute to information and knowledge exchange among all continents in fresh produce.” says Will Wollbold, Commercial Director of Global Produce Events GmbH, the organizer of ASIA FRUIT LOGISTICA.

About the organizer
SMART HORTICULTURE ASIA is owned by Global Produce Events GmbH, organizer of ASIA FRUIT LOGISTICA, the only annual trade show for the fresh fruit and vegetable business in Asia, and is powered by Frug I Com, the organizer of the EU FRESH INFO FORUM & ROUND TABLE which takes place every year in the Netherlands. Frug I Com responds to changes in sector demand to grow the use of electronic information in the fresh fruit and vegetable supply chain. The partners of Frug I Com are Frugi Venta (trade and processing), the Dutch Produce Association (growers), Fresh Produce Center, and GS1 Netherlands (standardization).

Contact:
Frug I Com
Harrij Schmeitz
Programme Manager
Tel +31 79 368 11 86 
schmeitz@frugicom.nl

Further information: