In conjunction with stakeholders in the industry to improve the supply chain efficiency of the fresh produce industry through developing, implementing and managing harmonised international standards.

To act as a forum for comment and discussion on issues relating to international standards as they affect the produce industry.

To make recommendations and advocate appropriate courses of action in relation to international standards that affect the produce industry.

To develop, implement and manage an international standard for Price Look Up (PLU) numbers.
The doing of all such other things as are incidental or conducive to attainment of these objectives.