Accurate identification of product is the foundation of supply chain efficiencies - from the field through to the retail point-of-sale. The fresh produce supply chain is truly global so the language of business, including produce identification, is crucial to ensuring the right product arrives at the right place at the right time. IFPS efforts in produce identification includes both standard setting in cooperation with global standards bodies (see Information Management & Standardization) and, unique to the fresh produce industry, the establishment and management of the global IFPS Price Look Up (PLU) codes for produce sold to consumers loose/in bulk.